We’re delighted to announce that we have been shortlisted for ‘Best Affiliate Marketing Innovation’ in the Performance Marketing Awards 2017.
Now in its 11th year, The Performance Marketing Awards have grown into the leading and largest awards ceremony in performance marketing. The Awards will showcase exceptional work across the performance marketing space, with a particular emphasis on innovation and achievements helping to spur the industry forward.
The Best Affiliate Marketing Innovation award recognises innovation in the form of a new technology, creative strategy or campaign centred on the affiliate space. Our entry focused on how our insights and attribution platform, Cadence, delivers insights on affiliate and publisher performance at every stage of the purchase funnel, right down to individual publisher and campaign level. This solution comes at no additional cost to our clients because of our belief in data transparency and has become an integral and core part of our affiliate offering.
You can read more about how our attribution platform added value to our clients in our following case studies:
- Whistles: Revealing the incremental impact of content publishers on sales
- Lipsy: Uncovering the value of content publishers in the path to purchase
- Decathlon: Cadence demonstrates display’s impact on revenue, AOV and more
On being shortlisted for the award, our Director of Marketing, UK said “We’re delighted to be shortlisted for Best Affiliate Marketing Innovation. This nomination is a testament to our dedication to helping performance marketers realise the true value and potential of their affiliate strategies. Rakuten Marketing is dedicated to data transparency and innovation to not only optimise our client’s campaigns but provide marketers with the insight they need to make the right decisions to support their business objectives.”
The winners will be announced at their Awards ceremony on the 25th April 2017. We’ll be keeping our fingers crossed!