We’ve teamed up with InternetRetailing to deliver the webinar that might make all the difference between programmatic success or failure in 2019.
Just in time for your planning for the new year, our CTO, Dr Neal Richter, will uncover how you can reach new unexpected consumers whose profiles indicate they are highly probable to convert and turn into repeat customers for your brand. He will explain how you can build these user profiles based on audiences’ digital interactions instead of through the adoption of outdated assumptions such as demographic segmentation.
It’s no secret that for a brand to continue its growth, finding new and valuable customers is crucial. In digital environments that are as highly-competitive and varied as the UK’s, standing out from the crowd to attract these new brand advocates can be difficult. Key to doing so successfully is delivering relevant ad experiences that resonate with shoppers who sit outside your brand’s norm.
Dr Richter will illustrate the programmatic method for finding customers who are the perfect fit for your brand by including PacSun’s recent success as part of his presentation. The California-based clothing brand employed machine learning and AI to identify and reach target consumers beyond its traditional youth demographic. The approach was fuelled by consumer data and effectively placed shoppers at the centre of PacSun’s marketing efforts by delivering relevant advertising and helping people find a new brand they love.
Attend the webinar to understand:
- How important it is to move past obsolete customer profiles, segments and assumptions
- The ways in which technology that becomes smarter over time delivers authentic advertising at scale, benefiting both users and brands
- How machine learning and artificial intelligence model shopper behaviour and create predictive algorithms
Make sure to register to attend today!