July 13, 2021
Marketing Strategies Increasing Reach with Rakuten Viber
Rakuten Viber is one of the world’s most popular calling and messaging apps that connects people, no matter who they are or where they’re from. As mobile continues its rise as the device of choice for consumers across the globe, advertisers can leverage the Rakuten Viber inventory to reach 1.1b unique global users where they choose to spend their time.
June 22, 2021
News Guide: the CTV’s programmatic opportunity
We have recently collaborated with the IAB Europe – the European-level association for the digital marketing and advertising ecosystem – on its new guide 'The Programmatic CTV Opportunity in Europe'.
June 16, 2021
News Q2 Media Product Updates
Rakuten Advertising’s latest media product launch provides advertisers and agencies with greater insight into campaign performance. Today we explore these benefits and gain insight from our programmatic media expert on best practices for working PMP deals.
June 13, 2021
News Join Us in Spreading the Love During Pride Month
We love all love and believe all love is equal. This month, we’re celebrating Pride, unity, and the LGBTQQIP2SAA community, its cultures, and its rights.
June 9, 2021
Events Reflections from RAIC
The first meetings of the Rakuten Advertising International Collective (RAIC) took place a couple of weeks ago. RAIC participants brought perspectives from fashion and beauty to finance and technology, and from publishers representing every model - content, cashback, card-linked offers and more.
June 1, 2021
Marketing Strategies ‘Moments’ in Media Planning
The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across.
May 12, 2021
News Rakuten TV Launches New Channels
Rakuten TV has further strengthened its partnership with Samsung TV Plus by launching 166 channels across 16 markets. The partnership will expand its free content offering on the Rakuten TV platform (Advertising-Video-on-Demand).
May 10, 2021
Marketing Strategies Travel Industry Prepares to Reopen
As COVID-19 vaccine rollouts gain momentum across the globe, the prospect of international holidays or ‘staycations’ presents a wealth of opportunity for the travel sector.
April 14, 2021
News Rakuten Advertising Launch RAIC
Today, Rakuten Advertising are proud to launch the Rakuten Advertising International Collective (RAIC).
April 7, 2021
Marketing Strategies Making Moments Matter for Media Audiences
The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.
April 1, 2021
News Q1 Affiliate Product Updates
Rakuten Advertising has released some exciting affiliate product updates throughout Q1 to enhance visibility and performance for both advertisers and publishers. Today we explore the benefits of our newly released affiliate products and updates.
March 30, 2021
News Rakuten Advertising Appoints New Leadership
Rakuten Advertising is proud to announce that Rakhee Jogia has been appointed to the International Managing Director's role.