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Insights

Easter Shopping Trends and Sales Tips for 2018

By Anna Taylor | March 27, 2018

When you think of Easter, you’re probably more likely to think of chocolate eggs, bunnies and chicks than shopping. However, given that it’s the longest bank holiday in the British calendar, it has fast become…

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News

GiftSwipe by Cadouu: Tinder meets Pinterest – the ultimate fashion and product discovery app backed by machine learning

By Anna Taylor | March 26, 2018

Rakuten Marketing speaks to Cadouu – a unique and innovative gifting platform. Their GiftSwipe discovery engine backed is by machine learning and provides advertisers with a smart gateway to customers.

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Insights

Publisher Spotlight: By Discount Codes

By Anna Taylor | March 16, 2018

We’ve recently started working with By Discount Codes – a fast-growing savings hub providing discount codes for over 1,500 brands. We recently caught up with the marketing team from By Discount Codes to find out…

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Insights

Defining Consent in a Post-GDPR World and Why You Should Use It

By Abi Jacks | March 15, 2018

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied […]

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Insights

Myth busting; the death of the marketing all-rounder

By Abi Jacks | March 14, 2018

To mark the launch of Rakuten Marketing’s latest global research report ‘What Marketers Want; five strategic opportunities for 2018’, we caught up with Alison O’Leary, founder at Live True Career […]

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Insights

What Marketers Want: Five Strategic Opportunities for 2018

By Abi Jacks | March 13, 2018

In our latest report, we’ve identified the greatest opportunities and fears for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, […]

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Events

6 Tips for Networking like a Pro at Symposium London

By Megan Pierce | March 12, 2018

We know it’s easy to feel overwhelmed at a large conference, which is why we want to ensure that your experience at Symposium London is as seamless and successful as possible. Here are six tips…

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Marketing Strategies

Micro to Macro and the ‘Stairway to Macro Success’

By Trish Pomar | March 9, 2018

As the digital advertising industry continues to go from strength to strength, more mediums can be traded programmatically – including traditional channels such as TV and radio. This has left advertisers with an overwhelming choice…

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Marketing Strategies

Publisher GDPR – A Combined Industry Communication

By Abi Jacks | March 5, 2018

With the GDPR coming into effect on May 25th we have worked with many UK affiliate companies to ensure publishers receive a clear, industry-wide guidance and a consistent message from companies they work with.

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News

Rakuten Marketing’s Belinda Aylward Shortlisted for Industry Rising Star

By Trish Pomar | March 2, 2018

Due to her hard work and dedication, we’re very proud to announce that Belinda has been shortlisted for Industry Rising Star in the Performance Marketing Awards 2017.

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