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Events
DealMaker London 2019 Agenda Revealed: What You Don’t Want to Miss
By Jordan Bellamy | March 18, 2019

As DealMaker London 2019 quickly approaches, anticipation is rapidly building around what to expect from the day. Formerly known as Symposium, DealMaker London is our flagship event and an opportunity […]

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Marketing Strategies
Publisher Spotlight: How Content Publisher Redu Drives Brand Awareness
By Lisa Bruecher | March 8, 2019

Publisher Spotlight: A Case Study of Influencer Marketing In this month’s episode of Publisher Spotlight, we interviewed publisher Redu, to better understand the value of content publishers and how influencer […]

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News
Rakuten Marketing Shortlisted for Five Performance Marketing Awards
By Anna Taylor | February 27, 2019

Alongside, our shortlisting in the Influencer Marketing Awards last week, we’re very proud to have been shortlisted for five awards in the 2019 Performance Marketing Awards. Now entering its 13th […]

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Events

Join Rakuten Marketing at Affiliate Summit Europe 2019

By Jordan Bellamy | February 26, 2019

On 12th March – 14th March 2019, we will be exhibiting, sponsoring, and speaking at Affiliate Summit Europe. Affiliate Summit organise the biggest performance marketing events in the world, with […]

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News
Lead Generation and Affiliate Marketing
By Anna Taylor | February 26, 2019

Lead generation is one of the most cost-effective ways to drive sales and build brand awareness – especially for advertisers who may have lost valuable consumer data due to GDPR. Here […]

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Insights
Rakuten Marketing Study: Influencer Marketing Gets More Sophisticated as Marketers Aim to Tackle Measurement Challenges
By Sarah Furbank | February 22, 2019

Our latest global study has revealed that the proportion of marketing budget being set aside for influencer marketing campaigns has nearly doubled over the past two years to reach 40% […]

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News

Navigating Tracking Prevention Technologies

By Rhiannon Farrar | February 20, 2019

Last year, Apple introduced its Intelligent Tracking Prevention (ITP), limiting the ability to track a consumer from an advertiser or publisher’s website, beyond the initial 24-hour period. Now, Firefox is […]

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Events

10 Reasons to Attend DealMaker London 2019

By Jordan Bellamy | February 20, 2019

With DealMaker London 2019 (formerly known as Symposium London) being around only 6 weeks away, now is the time to book your ticket if you haven’t already. As an event […]

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Events
Don’t Miss Out On Sponsorship at DealMaker London 2019!
By Jordan Bellamy | February 14, 2019

Registration for DealMaker London 2019 is now open! As an event which gathers over 600 advertisers, publishers, and agencies to discuss future partnerships and network, the opportunities for brand exposure […]

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Events
Introducing the Golden Link Awards at DealMaker London
By Anna Taylor | January 23, 2019

As part of DealMaker London, we’re very excited to be launching the UK’s inaugural Golden Link Awards which will take place in the afternoon of the event. Having been run […]

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