Publisher Spotlight: Josephine Nieh, 55Haitao
Insights

Publisher Spotlight: 55Haitao

55Haitao is China's largest loyalty publisher, and their offering goes beyond cashback. Read our latest spotlight and hear first-hand how 55Haitao is helping brands enhance their value proposition and achieve incrementality through strategic approaches.
Publisher Spotlight: Chris Johnson, intent.ly
Insights

Publisher Spotlight: intent.ly

intent.ly puts shopper insights at the heart of everything they do. Read our latest spotlight and hear first-hand how intent.ly is helping brands optimise the conversion journey to deliver outstanding results for brands.
Publisher Spotlight: Karla Stevens, Lyst
Insights

Publisher Spotlight: Lyst

Lyst is one of the world’s biggest and most intelligent shopping platforms. Read our latest spotlight and hear first-hand how Lyst is helping brands engage with shoppers in unique and innovative ways.
Publisher Spotlight: Ashley Hardy, Business Development, Media at Klarna
Insights

Publisher Spotlight: Klarna

You might know Klarna as a buy now, pay later company, but they’re so much more than that. Read our latest spotlight and hear first-hand how the Klarna team are reinventing how people shop.
A group of marketers celebrating award wins.
News

Rakuten Advertising outshines with 7 Global Performance Marketing Awards

We’re proud to announce that we have won seven Global Performance Marketing Awards including Best Affiliate & Partnership Strategy (LATAM & North America), Best Partnership, Best Loyalty Partnership, Best Use of Retail Media, Best Use of Content Commerce and Most Creative Partnership. Read on to find out more.
Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog
Marketing Strategies

RAIC Insights: Dispelling affiliate marketing myths – part 2

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of digital consultancy and Affiliate Marketing specialists Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them.
News

Unveiling CTVision+: The Ultimate CTV Content Marketplace for Europe

Ready to revolutionise your CTV advertising game? CTVision+ is live in the UK, bringing you immediate reach across a curated ecosystem of premium publishers — no more fragmentation, just streamlined success for your advertising. CTVision+ is your key to European streamers. Let's get into it. 
Susie Zhu, Director at Shoplooks
Events

Publisher Spotlight: Shoplooks

An industry-leading influencer marketing network partnering with 250,000 creators with the world's top brands, Shoplooks has experienced phenomenal growth in its six years. Read our latest spotlight and hear first-hand how the Shoplooks team connect brands with influencers to deliver long-lasting partnerships and top-tier campaigns.
Affiliate Insights for Publishers: Gen Z influencer posing for a photo
Insights

Affiliate Insights for Publishers: Preparing for Q4 success in an ever-shifting e-commerce landscape

A lot has happened in the world of e-commerce over recent years. For affiliate publishers, it can be hard to keep track of the shifting consumer behaviours and advertiser needs. As we step into Q4, and the annual retail frenzy peak, our experts share the latest insights and strategies to help publishers exceed their goals this shopping season.
Dave Trolle, RAIC member and founder of Customer First Digital dispels affiliate myths in our latest blog
Marketing Strategies

RAIC Insights: Dispelling affiliate marketing myths – part 1

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps that will elevate your affiliate thinking. In our latest post, Dave Trolle, founder of Customer First Digital, introduces some of the most common myths surrounding affiliate marketing and how to bust them. Stay tuned for part two from Dave in the coming weeks!
Rafael Bonfa - member of the Rakuten Advertising International Collective
Marketing Strategies

RAIC Insights: Demonstrating how a strong and profitable affiliate programme delivers brand goals

The Rakuten Advertising International Collective (RAIC) aims to showcase the strategies and steps to elevate your affiliate thinking. In our latest post, Rafael Bonfa, Senior Performance and Affiliate Manager, US and Brazil at Aliexpress, outlines how to get c-suite buy-in for affiliate marketing.
Woman with suitcase making a travel purchase via an affiliate link.
Events

Affiliate Travel Trends 2023: Your Passport to Profitable Partnerships

Our Travel Expert, Rosey Yazbek shares the findings of our latest travel survey and partnership with Internet Retailing which explores how UK consumers are adapting the way they travel in 2023.