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Marketing Strategies

Reaching Chinese Consumers through Concierge Apps

By Rhiannon Farrar | July 31, 2018

China has quickly emerged as the world’s leader in ecommerce, with more online consumers than any other market. The country accounts for 40% of global retail ecommerce, with the nations key […]

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Insights

The Performance Marketing Guide to Peak Planning

By Megan Pierce | July 27, 2018

In partnership with PerformanceIN, we have created the ‘Performance Marketing Guide to Peak Planning’. The purpose of this report is to provide strategic insights on holiday shoppers in Q4 2018 […]

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News

Publisher Spotlight: Mapp On Lead Generation for Advertisers

By Anna Taylor | July 18, 2018

Mapp is one of our publisher partners who supply an integrated data management platform with the intent of helping brands stand out to reach their potential. Alongside their many services, they […]

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News

Arket, the Modern-Day Market, has launched with The Rakuten Marketing Affiliate Network

By Megan Pierce | July 11, 2018

We’re so excited to announce that Arket, a modern-day market of essential well-made products, has recently launched their affiliate programme with The Rakuten Marketing Affiliate Network.

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Insights

The Performance Marketing Guide to Going Global

By Trish Pomar | July 2, 2018

We’ve partnered with PerformanceIN to produce the ‘Performance Marketing Guide to Going Global’. Our whitepaper will help you understand how to successfully develop your affiliate channel to include international programmes.

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News

Rakuten Marketing Expands Affiliate Network in France as Part of Its Continued Championing of Borderless Commerce

By Sarah Furbank | June 20, 2018

We’re extremely pleased to announce the expansion of our world-leading affiliate network to local merchants in France. As part of our global network, we’ve long been working with publishers in […]

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Insights

New Horizons: A Guide to Reaching Consumers in High-growth Global Markets

By Megan Pierce | June 18, 2018

Are you a UK marketer looking to expand into new markets across the globe? Our latest report uncovers the truth about business readiness in emerging markets. Download it now to […]

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News

Rakuten Marketing Launches New CMP to Gain Uniform Signal for Consumer Consent under GDPR

By Rhiannon Farrar | June 12, 2018

Rakuten Marketing has released its consumer management platform to help advertisers, publishers and retailers achieve a uniform consent signal to gather and process consumer data.

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Events

[Podcast] Interview with Rakuten Marketing President Stuart Simms

By Megan Pierce | June 11, 2018

In our latest Rakuten Marketing Radio marketing podcast episode, we sat down with Stuart Simms to discuss omnichannel marketing, consumer behaviour, and more. 

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Events

Symposium London 2018: Key Takeaways for Performance Marketers

By Megan Pierce | April 27, 2018

Our annual flagship event, Symposium London, took over The Brewery last week. More than 600 marketers from around the globe attended for a full day of future driven content and engaging networking sessions, […]

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