Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) formats.

Rakuten Advertising has launched Linkless Code Tracking for advertisers and publishers, a groundbreaking solution that takes the power of affiliate marketing beyond traditional channels. Now, brands can elevate their affiliate strategy and reach consumers where they choose to spend their time - on social media, connected TV, print media, podcasts, or beyond.

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours.

Rewarding excellence and innovation across our European network, our Golden Link Awards have become a key event and celebration for our affiliate network.

After two long years, we are thrilled to announce that our performance marketing community can connect face-to-face once again at Rakuten Advertising’s DealMaker Europe 2022!

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.  

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel.

The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead.

We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry. 

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown.

Get ready for the future of affiliate! Our channel is now more strategically significant than ever, thanks in part to a range of new and diverse publisher models. Our Rakuten Advertising Publisher Development team is excited to share their insights on the new publisher models that are set to drive success. Stay ahead of the curve and read on!

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.