Recently at DealMaker Scottsdale, our attendees had the privilege of listening to two very intelligent, influential leaders; Spartan’s CEO and founder, Joe De Sena, and CMO, Carola Jain. For the keynote recap, visit our previously published blog post here.

Carola touched on how the marketing team leveraged the already amazing brand of Spartan, and drove it to become a very marketable, influential symbol. Watch the video below!


Joe’s keynote was all about finding ways to “Spartan-up” in your personal and professional life. The most memorable part of his keynote was when he asked everyone to get out of their chairs and participate in doing burpees…which was a great denotation of his overall message. Find out more by watching his video below!