AI, Ad Fraud, & Path-to-Purchase: Neal Richter Interview
Neal Richter, CTO of Rakuten Marketing, is a thought leader unlike any other. An IAB Tech Lab award winner, Neal has been a wealth of knowledge on programmatic advertising, machine learning, AI, reducing the threat of ad fraud and data trends. Any marketer who has a chance to speak with Neal will be able to learn much from his expertise. At Experience 2017, we had a chance to interview Neal Richter and hear his perspectives on the increasingly-complex consumer path-to-purchase, mitigating fraud threats, and the value of AI.
In this interview, you will hear Neal speak about:
- Using AI to distill information and take action,
- Leveraging real-time data trends,
- How to protect yourself from the threat of ad fraud,
- And more!
Watch the interview below, and be sure to check out our first interview from Experience 2017 with Tony Zito, CEO of Rakuten Marketing.
Looking for more opportunities to speak with digital marketing experts? Why not join us at DealMaker New York in Brooklyn, NY on June 27-28. More information can be found by clicking below.