AI, Ad Fraud, & Path-to-Purchase: Neal Richter Interview
Neal Richter, CTO of Rakuten Marketing, is a thought leader unlike any other. An IAB Tech Lab award winner, Neal has been a wealth of knowledge on programmatic advertising, machine learning, AI, reducing the threat of ad fraud and data trends. Any marketer who has a chance to speak with Neal will be able to learn much from his expertise. At Experience 2017, we had a chance to interview Neal Richter and hear his perspectives on the increasingly-complex consumer path-to-purchase, mitigating fraud threats, and the value of AI.
In this interview, you will hear Neal speak about:
- Using AI to distill information and take action,
- Leveraging real-time data trends,
- How to protect yourself from the threat of ad fraud,
- And more!
Watch the interview below, and be sure to check out our first interview from Experience 2017 with Tony Zito, CEO of Rakuten Marketing.
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