Effective data strategies are a critical part in truly understanding consumer shopping behavior. Neil O’Keefe, SVP of Marketing and Content at Data Marketing Association, is a proven leader in the marketing industry. Through his executive positions, Neil has gained expertise in knowing how companies can be customer-centric while using data to grow its audience, improve engagement and increase sales. At Experience 2017, we had the opportunity to interview Neil O’Keefe and gain his perspective on the challenges and trends in the industry when it comes to marketers using data.
In this interview, you will hear Neil speak to:
- The challenges of creating effective data strategies
- How to become more data-centric
- How and what type of marketing partners you should choose
- How to increase relationships with consumers through data
- And more!