Luxury lifestyle and fashion retailer, LOIT, turned to affiliate marketing with two goals in mind: increase sales and amplify brand recognition. LOIT looked to Rakuten Affiliate Network’s À La Carte Marketing Services (AMS) team to assist with their launch. They chose the Strategic Launch Package (SLP) to develop the strategy and tactics needed for a successful affiliate program.

Their program went live in October 2016 and over a three-month period the AMS team provided the following services and support:

  • Private network and dashboard training
  • Publisher recruitment, activation, optimization and approvals
  • Publisher deal negotiations for both US & APAC partners
  • Fully managed network communication including publisher touch-points and newsletters 

The service delivered strong results for LOIT. Rakuten Affiliate Network publishers delivered 10% of total website traffic to theloit.com and directly contributed up to 45% of total monthly online sales. LOIT renewed their SLP service with a new focus on APAC partnerships and continued to reap the benefits of AMS support. APAC publisher sales represented 10% of total affiliate sales driven to the program and one of their APAC partners has risen to be one of their top 10 sales driving publishers.

For more information on the Strategic Launch Package or other AMS services, contact the team at
rm-ams@mail.rakuten.com.