Developed as part of Rakuten Marketing ongoing client education, a second GDPR whitepaper has been released that provides specific recommendations to help brands ensure compliance.
In a continuing effort to educate advertisers, publishers and brands on the GDPR, Rakuten Marketing has released its second whitepaper titled Consent Based Digital Advertising.
Download Our New Whitepaper: Consent Based Digital Advertising
Some main topics covered in this white paper are:
- The legal basis for processing data
- The difference between “consent” and “legitimate interest,” as well as guidance on why advertisers and publishers should support consumer privacy by adopting the consent model
- The benefits GDPR has for affiliate and display marketing channels
- Consumer impact of GDPR
- How brands can leverage GDPR within their digital advertising programs along with highlighting key business benefits.
Rakuten Marketing will be releasing another whitepaper before the final GDPR deadline of May 25, 2018. You can find the first GDPR whitepaper Defining the GDPR Impact on Digital Advertising here.