At Rakuten Marketing, we are constantly improving our technology to make affiliate marketing for advertisers and publishers easier than ever. As a feature enhancement to our existing Merchandiser Feeds, we have created multiple product feeds. This update will allow advertisers the ability to:

  • Upload feeds in different languages and currencies, helping both advertisers and publishers increase their global presence
  • Separate promotional and marketplace products from main feeds
  • Create feeds for a subset of products associated with a promotion, season, sale or holiday-themed offer
  • Create customized groupings, such as those containing high margin products or inventory intended for liquidation

The addition of multiple product feeds will simplify advertiser feed distribution and improve affiliate success for both partners.

Publishers that currently have access to an advertiser’s feed will automatically receive access to all additional product feeds. This will allow publishers to select and display specific feeds that cater to their audience, which can lead to higher engagement and conversions.

To begin using or implementing multiple product feeds, reach out to your account representative today!