Stylight is one of Rakuten Marketing’s publishers, specializing in collating the very best fashion, home and living, and beauty products. After sponsoring a couple of our DealMaker events, we sat down with Teresa Lopez, Head of Sales at Stylight, to discuss their work with Rakuten Marketing’s clients, how their platform benefits advertisers, and what to expect from them in the future.
Can you give us some background and an overview of Stylight?
Stylight was founded in Munich in 2008 by four university students who created a simple fashion search tool for an entrepreneurship program. Eleven years later, Stylight is part of one of the most successful independent media companies in Europe (ProSiebenSat.1 Media Group) and has become the leading aggregation platform for the fashion and lifestyle industry worldwide. With over 12 million monthly shoppers in 16 countries discovering 27 million products from more than 1,250 online shops, we help millions of people around the world find their ideal product from the world’s best shops with the best price – all in one place.
What type of advertisers are a good fit for a partnership with Stylight and how does your platform benefit them?
Stylight works with premium partners in the Fashion, Home, and Beauty verticals, giving stores the opportunity to reach an international audience of ready-to-buy shoppers. With our technology, reach, data and market knowledge, we help our partners achieve their goals and stay competitive in the e-commerce space. Operating as an inspiration and discovery platform, Stylight allows users to find exactly what they’re looking for, thus driving high-quality and converting traffic to our partners. Stylight also offers various types of custom content opportunities to generate sales & boost revenue for its partner shops.
Do you have any recent case studies of your success working with one of our clients?
Stylight has successfully launched many collaborations via the Rakuten Marketing network. One of your network’s very high-end retailers has, for example, doubled its presence on Stylight’s markets, which led to an increase in sales of 125% and of 25% in ROI.
Are there any exciting developments in the pipeline for Stylight that you’d like to share?
This year, we have been working on several really exciting projects aiming at putting an even stronger focus on user retention and personalization. For example, a couple of weeks ago, we launched Stylight Club, an exclusive webpage with members-only coupon codes. In terms of upcoming developments, after having a clear proof of concept of Luxury Loft in Germany, we will scale the project to two of the most important luxury fashion markets: France and Italy. With innovation at our core, we are also currently developing certain tools that would give our partners prediction-based recommendations when it comes to volume increase. More to come in the next couple of months…
Finally, you’ve recently sponsored our DealMaker London and Munich events – what did you enjoy about these events and have you seen any success off the back of them?
Relationship building with advertisers, agencies, and Rakuten program managers, increase of Stylight’s brand awareness, better understanding of current and future partners’ needs, partnership developments with top stores and brands… The Rakuten DealMakers have been beneficial to Stylight at so many levels! It’s nice being able to put a face to a name, and these events are the perfect opportunity for us to talk about Stylight, our upcoming offerings as far as paid placements, and make sure Stylight comes to mind for all brands/retailers attending the event. Finally, it’s nice hearing that the current partners we work with talk highly about Stylight and they are sharing that with some other potential new brands.
If you’d like to find out more about partnering with Stylight, please contact Alexandra Arbiz here or search for SID 3133879 in the Advertiser Dashboard.
If, like Stylight, you’re interested in attending and sponsoring one of Rakuten Marketing’s events, DealMaker Paris takes place on the 19th September 2019. You can find out more information here.