We are honored to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry. 

The dust has settled in 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioral shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels.  

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and agencies constantly on their toes as they seek out the most effective strategies to engage and ultimately convert consumers.  

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues. 

New and diverse publisher models are helping to elevate the affiliate channel to one of strategic significance.

After a year of highs and lows for the travel industry, Americans are back to booking trips this holiday season and look forward to splurging on more destinations in 2022. 

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention.

We’re excited to announce that this year’s annual mThink Blue Book survey is now open! 

Rewarding creativity, innovation and excellence, the International Performance Marketing awards celebrate the industry’s most exceptional campaigns from across the globe. After being shortlisted for the awards in September, Rakuten Advertising was proud to take home four major awards and highly commended in seven categories at Monday’s ceremony in London.

The 18th annual United States Golden Link Awards were held virtually on October 7th, 2021. The event was hosted by comedian Adam Mamawala. The afternoon brought together some of the best in the performance marketing industry to celebrate innovation, collaboration and leadership!

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC). 

This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.