December 1, 2023
Insights
2023 US Cyber Week Trends: Unwrapped
As we unwrap the insights for Cyber Week 2023, we got the gift of good news: Rakuten Advertising’s US clients and partners outperformed and outdelivered this holiday shopping season. We saw significant growth year-over-year for clients in key retail verticals including apparel, accessories, footwear, and home improvement as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2023!
December 18, 2023
Insights
The Always-On Luxury Shopper: Affiliate Marketing Strategies
The luxury shopping market continues to remain a key retail focal point despite economic headwinds. Our latest blog analyzes the luxury shopper, explores specific luxury shopping destinations, and provides tips and tricks on how best to leverage different affiliate marketing strategies to reach your ideal luxury consumer. Read the entire blog now to learn more!
November 19, 2020
Marketing Strategies YouTube: Why Advertisers Should Press Play in Q4
People are spending more time at home and because of that, they’re also spending more time streaming video online.
November 17, 2020
News New and Notable Publishers on the Rakuten Advertising Network November 2020
We are heading into the home stretch of 2020, but there’s still plenty of time to grow your publisher network and reach new audiences. Learn more about the new and notable publishers on our network for November.
November 2, 2020
Insights How the Role of Compliance Has Evolved in 2020 for Financial Advertisers
If 2020 has taught us anything, it’s that being versatile is important when it comes to succeeding as a digital marketer.
October 28, 2020
News Publisher Spotlight: Smarter Loans
Smarter Loans (SID: 3753065) is Canada’s loan comparison website and financial directory. Launched in 2016, we currently work with over 50 of the top financial brands in Canada, including banks, credit unions and fintech companies.
October 16, 2020
News New and Notable Publishers on the Rakuten Advertising Network for October 2020
Holiday deals have already begun, and now is the time to start revving up your holiday marketing plans. Here are some new and notable publishers on our network that you should consider connecting with to help achieve your fourth quarter marketing goals.
September 30, 2020
News Rakuten Advertising and Rakuten Rewards Team Up to Create Personalized Rewards
An effective cash back offer that resonates can mean the difference between whether or not a shopper converts, especially during the crucial holiday shopping season.
September 22, 2020
News Get More Out of Your Q4 Affiliate Marketing with Placements Marketplace
With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy. Yet, for many, managing paid placements can be a time-consuming ordeal.
September 17, 2020
Marketing Strategies The Benefits of an O2O Affiliate Strategy
A recent consumer study by Rakuten Advertising revealed that 57% of global consumers have indicated that they will shop both in-store and online this peak shopping season.
September 9, 2020
News New and Notable Publishers on the Rakuten Advertising Network for September 2020
September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to reach out to them and learn more about how you can develop partnerships to support your holiday shopping campaigns.
September 8, 2020
News Announcing Rakuten Advertising’s Certification for Agency Account Managers
Agencies have always been important partners to us at Rakuten Advertising.
September 1, 2020
Marketing Strategies How Pelagic Gear Adapted to Unprecedented Challenges
The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and behaviors.
August 12, 2020
Insights 3 Things Affiliate Marketers Should Know about the Apple iOS 14 Update
Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices.