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Insights

Defining Consent in a Post-GDPR World and Why You Should Use It

By Alissa Degreef | March 14, 2018

When it comes to the GDPR, Rakuten Marketing encourages publishers and advertisers to gain consent rather than relying on legitimate interest to increase consumer experience and gain higher performance results!

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Insights

What Marketers Want: Five Strategic Opportunities for 2018

By Jamie Rademacher | March 13, 2018

In our latest report, we’ve identified the greatest opportunities and challenges for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, […]

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Marketing Strategies

Understanding Generation Z: How to Attract the New Generation of Shoppers

By Sarah Nelmes | March 6, 2018

Questions about Generation Z will continue to rise as their impact is felt by marketers more and more. In this blog post, we break down Gen Z’s behaviors and shopping […]

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News

Rakuten Marketing UK Makes the Performance Marketing Awards Shortlist!

By Rakuten Marketing | March 1, 2018

The Rakuten Marketing UK team has been nominated for five categories in the 2018 Performance Marketing Awards Shortlist. These awards recognize the very best in performance marketing, innovation, creativity and […]

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Events

A Qualtrics X4 Featured Presenter is Our Very Own Marketing SVP, Danny Kourianos

By Alissa Degreef | February 28, 2018

We are proud to announce Danny Kourianos, Rakuten Marketing SVP of Marketing, will be a featured presenter on brand experience and ROI-driving strategies when it comes to partnering with brands […]

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Insights

How Valentine’s Day Stole the Hearts of Many

By Alissa Degreef | February 23, 2018

Consumers of all kinds celebrated this Valentine’s Day in multiple ways! 

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Marketing Strategies

Doing Good: Why Cause-Driven Marketing is Essential to Marketers

By Daniel James | February 22, 2018

Millennials and Generation Z are continuously changing the way consumer experiences are being created. Cause-driven marketing plays a large role in this change, and brands and marketers should find a […]

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Events

Rakuten Marketing is Exhibiting at eTail West 2018

By Krystyna Lijek | February 16, 2018

Rakuten Marketing is returning to eTail West in sunny Palm Springs at the end of February! With over 2,500 attendees, eTail prides itself as the conference where the entire online […]

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Events

See Rakuten CEO Hiroshi Mikitani Keynote at Mobile World Congress

By Krystyna Lijek | February 15, 2018

We’re excited to share that our CEO of Rakuten, Hiroshi “Mickey” Mikitani, will participate in a keynote presentation at Mobile World Congress in Barcelona on February 27th. The keynote, The Foundations […]

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News

Rakuten Marketing CTO Dr. Neal Richter Receives IAB Tech Lab’s Esteemed Service Excellence Award

By Alissa Degreef | February 13, 2018

Rakuten Marketing CTO, Dr. Neal Richter, was honored with the IAB Tech Lab Service Excellence Award  for his outstanding industry achievements and contributions.

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