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Events

[Keynote Recap] eMarketer’s Geoffrey Ramsey on the Current and Future State of Digital Marketing

By Daniel James | February 8, 2018

Geoffrey Ramsey, this year’s keynote speaker at DealMaker Scottsdale, breaks down current and future digital marketing trends.

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News

Rakuten Marketing Appoints Tenured Executive Stuart Simms as President

By Alissa Degreef | February 1, 2018

We are excited to announce the appointment of Stuart Simms as President of Rakuten Marketing. Stuart has an impressive history of strategic and operational accomplishments that he will bring to […]

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News

Rakuten Marketing Announces Partnership With RevTrax, Bridging Online and In-Store Shopping

By Rakuten Marketing | January 30, 2018

Rakuten Marketing and RevTrax have partnered to help bridge the gap between online and in-store shopping.

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News

Introduction to the General Data Protection Regulation

By Rakuten Marketing | January 16, 2018

As you make plans for 2018, be sure to include proper preparation for the General Data Protection Regulation (GDPR) that will take effect on May 25. Every month up until […]

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Marketing Strategies

8 Consumer Trends Every Marketer Needs to Know in 2018

By Daniel James | January 11, 2018

It’s a new year, and to celebrate we’re looking at some of the most important 2018 consumer trends every marketer should know and strategize for!

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Insights

7 Takeaways from the Holiday Shopping Period

By Alissa Degreef | January 10, 2018

What a great holiday! Take a look back at some of the popular products and promotions, as well as some trends and insights present throughout the holiday season.

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Events

DealMaker Scottsdale is in 3 Weeks!

By Krystyna Lijek | January 9, 2018

DealMaker Scottsdale is just three weeks away. Get your ticket today before the event sells out! Don’t miss out on your opportunity for great content, optimal networking, and that Arizona […]

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News

Thank You for Making Rakuten Marketing the #1 Affiliate Network for the 7th Year in a Row!

By Jamie Rademacher | January 8, 2018

It is truly an honor to be recognized year-after-year by our partners and peers in the industry. Our teams are dedicated to providing the best technology, tracking and strategy for […]

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Insights

[Podcast] Video Content Marketing & Influencers in 2018

By Daniel James | January 3, 2018

In our first Rakuten Marketing Radio episode of 2018, we take a look at a key 2018 marketing trend: video content. To better understand video content and marketing, we interviewed […]

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News

How Do Facebook Engagement Bait Penalties Impact Digital Marketers?

By Daniel James | December 19, 2017

Facebook’s latest effort to improve authenticity will have the social media giant take on engagement bait style posts. What does this mean for digital marketers?

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