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Marketing Strategies

Study Guide: Marketing Strategies to Reach College Shoppers & Gen Z

By Daniel James | September 14, 2017

There are two challenges when trying to market to college students: understanding what they want, and understanding how Generation Z shops. Understanding these challenges and the solutions to address them […]

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Insights

2017 Halloween Shopper Trends and Marketing Strategies

By Daniel James | September 13, 2017

Halloween is coming up quickly, and it’s sandwiched between two major marketing periods – back to school and holiday shopping. However, Halloween is a great opportunity to bridge the gap […]

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Insights

Case Study: Luxury Brand Shopping During the Q4/Holiday Season

By Daniel James | August 31, 2017

Luxury retailers are facing a challenge to adapt to consumer behaviors as the shift in retail continues its path towards e-commerce rather than in store shopping. This in-depth analysis of […]

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Insights

[Podcast] Creating Micro-Moments Through Influencer Marketing

By Daniel James | August 29, 2017

What is a micro-moment? In the latest episode of the Rakuten Marketing Radio podcast, we aim to answer that question – and show how influencers are critical in creating them.

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Events

Join Us! Symposium Toronto: October 11th, 2017

By Krystyna Lijek | August 29, 2017

Symposium Toronto | October 11, 2017 | Register Today!

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News

Snapchat Verifies Influencers: Official Stories is Now Available for Influencer Marketers

By Daniel James | August 28, 2017

Snap Inc. is taking a step forward with influencer marketers as the company announces it’s Official Stories verification will be available for influencers on Snapchat.

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Insights

Influencers’ Strong Connection to Followers Shows New Advertiser Benefits

By Daniel James | August 14, 2017

Influencers’ ability to connect with customers is huge – and extremely beneficial to brands. As the “Year of the Influencer” continues, experts are studying the effects that influencers have had […]

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Events

How to Convince Your Boss to Send You to Experience!

By Krystyna Lijek | August 9, 2017

Have you been wondering how to convince your boss to send you to Experience on October 25, 2017? We’ve put the reasoning together in list form so you can easily send […]

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News

The mThink Survey Is Now Open!

By Jamie Rademacher | August 9, 2017

The annual mThink survey is open and we need your vote! Last year, we were voted the #1 affiliate network for the 6th year in a row. We need your support again to […]

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Marketing Strategies

How to Prepare Your Platform For Mobile Marketing Success

By Daniel James | August 3, 2017

Mobile optimization is crucial to providing a great customer experience. Getting your site mobile optimized, however, may not be as easy as you think. This guide, recapped from Symposium New […]

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