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Insights

Writing Compelling Ad Copy

By Marisol Rossi | March 28, 2017

All ads should be two things: persuasive and purposeful. The same applies when writing copy for paid search. You don’t have to be a Hemingway-level writer to create compelling ad […]

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Insights

An Influential Voice: Sometimes Glam on Being a Fashion Community Influencer

By Daniel James | March 27, 2017

Learn how the blogger of Sometimes Glam became an influencer in her community, what her voice means to her followers, and how she connects brands with her audience in this […]

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Marketing Strategies

How to Use Match Types Effectively

By Rakuten Marketing | March 24, 2017

Whether you’re inheriting an existing account or have been managing the same account for years, your keyword match types play an important role in the foundation of your paid search […]

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Marketing Strategies

How Affiliate Marketing Helped Nintendo Break Sales Records

By Daniel James | March 13, 2017

On March 3, Nintendo released it’s latest video game console, the Nintendo Switch, to the public. The console has already outpaced the incredibly popular Wii in terms of sales, and […]

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Marketing Strategies

6 Tips for Beauty Brands in Paid Search

By Amanda Kreighbaum | March 8, 2017

From the outside, the beauty industry seems like a happy place full of glittery eyeshadow and fruity scented lotions. However, anyone who has attempted to advertise their beauty products online […]

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Marketing Strategies

Network Trends: Increase in 2017 Content Clicks Highlights Importance of Attribution

By Daniel James | March 2, 2017

We took a look at the US click and conversion trends on content to identify what consumers were telling us with their habits, what it means for advertisers and publishers, […]

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Insights

5 Mistakes Advertisers Make When Partnering with Influencers (And How to Avoid Them)

By Daniel James | February 28, 2017

Influencer marketing may be the new, sought after affiliate partnership strategy, but that doesn’t mean it’s easy! Learn common mistakes that can be made when partnering with influencers and how […]

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Marketing Strategies

7 Strategies to Create Personalization in Content

By Daniel James | February 27, 2017

Learn seven strategies to making your content feel more personalized to your followers in this blog post.

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Insights

2017 Shopper Profiles: Four Shopper Types You Should Be Targeting

By Jamie Rademacher | February 23, 2017

We’re excited to release the latest Rakuten Marketing Insights report that highlights the global shopping behaviors that will drive fashion, luxury, beauty and travel purchases over the next year: the […]

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Insights

“A Deal Just for You”: Personalization Marketing With Affiliate Coupon

By Daniel James | February 20, 2017

Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post. Personalization isn’t a new concept in […]

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