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Marketing Strategies

25 Holiday Marketing To-Do’s Before the Shopping Frenzy Starts

By Daniel James | November 9, 2017

Like Santa Claus, we made a list and checked it twice: a list of 25 holiday marketing to-do’s before the shopping frenzy starts!

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Events

DealMaker Scottsdale 2018: Come for the Content, Stay for the Experience!

By Krystyna Lijek | November 2, 2017

DealMaker Scottsdale (formerly Symposium) is the perfect event to truly put that work hard, play hard mentality to work!

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Insights

Holiday Infographic: Empowering Marketers with the Gifts of Insight

By Alissa Degreef | November 2, 2017

The holidays are here, and so is the data you need to succeed. Check out the 2017 holiday marketing strategies infographic!

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Insights

3 Millennial and Gen Z Holiday Behaviors Every Marketer Should Know

By Daniel James | October 26, 2017

Marketers should be preparing for the holiday right now. This year there will be even more shoppers from younger generations than before who are looking for the best deals on […]

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Events

How to Convince Your Boss to Attend DealMaker Scottsdale 2018!

By Krystyna Lijek | October 18, 2017

We hope to see you at DealMaker Scottsdale (formerly Symposium Scottsdale) on January 31 – February 1 in sunny Arizona! Read on below for ten reasons why you should attend the event. If […]

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Insights

Rakuten Marketing Radio: Understanding a Digital Audience & Their Behaviors

By Daniel James | October 12, 2017

In the latest episode of Rakuten Marketing Radio, we discuss your digital audiences – from how to understand them to what their behaviors can tell you about them and your […]

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Insights

5 Lessons Scary Movies Teach Us About FTC Disclosures (Really)

By Daniel James | October 11, 2017

You may know what to do when things go bump in the night, but what about when the FTC comes knocking? Find out what scary movies teach us about FTC […]

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Insights

Influencer Marketing Matures with More Serious Affiliate Contracts

By Daniel James | October 4, 2017

Influencer marketing is here to stay – and that means advertisers and influencers need to have a clearly-defined relationship. As influencer marketing matures, so do the contracts between them and […]

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News

Announcing The Partnership Dashboard

By Jamie Rademacher | September 28, 2017

Rakuten Marketing is excited to announce the launch of our newest advertiser tool, Partnership Dashboard. The Partnership Dashboard gives advertisers a fully customized, branded interface where publishers can easily connect […]

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Insights

7 Holiday Shopper Trends & Behaviors to Kick Off the 2017 Holiday Season

By Daniel James | September 25, 2017

Get your holiday marketing strategies off the ground with 7 of the latest holiday marketing trends!

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