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5 Key Premises for Winning in the Future Digital World: Stephan Zimmermann Keynote [Rakuten Optimism 2018]

By Daniel James | September 7, 2018

It’s an unusually cool Friday morning in San Francisco. Even without a cloud in the sky to block the September sun, I needed to make sure I didn’t forget a […]

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Insights

Trick-or-Treat! Halloween 2018 Shopping Trends for Digital Marketers

By Sarah Nelmes | September 5, 2018

Trick-or-treat! It’s that time of year, get ready for pumpkin spice everything. As the masses stock up on fall scented candles while consuming copious amounts of candy corn, it’s time […]

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Marketing Strategies

4 Holiday Shoppers You Should Get to Know

By Alissa Nelson | September 5, 2018

As the summer days start to end and the nice, cool weather approaches, many consumers begin to think about the holidays. Between scheduling the possible holiday vacation, planning different holiday […]

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Insights

[Podcast] Online Shopping Apparel Industry, Global Reach & Customer Experience: Interview with Stylight

By Alissa Nelson | August 29, 2018

“When you’re generating content, you have to be as authentic as possible and you have to develop your own voice…and that’s something Stylight definitely does.” DealMaker New York is an […]

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Insights

Effective Data Strategies, Data-Centric Tips, Improving Consumer Relationships and More: Interview with DMA’s Neil O’Keefe

By Alissa Nelson | August 23, 2018

Neil O’Keefe, SVP of Marketing and Content at Data Marketing Association, is a proven leader in the marketing industry. Through his executive positions, Neil has gained expertise in knowing how companies […]

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News

Learn More About Coupon Code Commissioning With Our Product Manager

By Jamie Rademacher | August 23, 2018

Coupon code commissioning allows advertisers to manage the commissioning rules for coupon and voucher codes that are circulated to their publisher partners. We sat down with our product manager, Kris […]

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Insights

[Podcast] Card-Linked Offers, Online-to-Offline & Omnichannel: Interview with Bree McNeal

By Daniel James | August 22, 2018

“If there’s one word I can use to describe DealMaker New York, it’s energy.” It’s an early, rainy morning in Brooklyn when I first arrive at the Marriott at the […]

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News

The Annual mThink Survey is Now Open!

By Jamie Rademacher | August 16, 2018

It’s officially mThink survey time! Last year, we were voted the #1 affiliate network for the 7th year in a row thanks to you, our advertisers, publishers and agencies. This […]

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Insights

Prime Day 2018: What Did Marketers Learn? What Does it Mean?

By Daniel James | August 15, 2018

Prime Day 2018 is officially in the books, and based on the continued popularity this new shopping event is here to stay. Marketers have been employing several strategies to compete […]

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News

Your Mobile SDK & App Tracking Questions, Answered

By Jamie Rademacher | August 14, 2018

Rakuten Marketing offers mobile app tracking capabilities allow advertisers to track mobile app installations and in-app conversions using our proprietary SDK or through third-party SDK platforms. We sat down with […]

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