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Marketing Strategies

Network Trends: Increase in 2017 Content Clicks Highlights Importance of Attribution

By Daniel James | March 2, 2017

We took a look at the US click and conversion trends on content to identify what consumers were telling us with their habits, what it means for advertisers and publishers, […]

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Insights

5 Mistakes Advertisers Make When Partnering with Influencers (And How to Avoid Them)

By Daniel James | February 28, 2017

Influencer marketing may be the new, sought after affiliate partnership strategy, but that doesn’t mean it’s easy! Learn common mistakes that can be made when partnering with influencers and how […]

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Marketing Strategies

7 Strategies to Create Personalization in Content

By Daniel James | February 27, 2017

Learn seven strategies to making your content feel more personalized to your followers in this blog post.

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Insights

2017 Shopper Profiles: Four Shopper Types You Should Be Targeting

By Jamie Rademacher | February 23, 2017

We’re excited to release the latest Rakuten Marketing Insights report that highlights the global shopping behaviors that will drive fashion, luxury, beauty and travel purchases over the next year: the […]

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Insights

“A Deal Just for You”: Personalization Marketing With Affiliate Coupon

By Daniel James | February 20, 2017

Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post. Personalization isn’t a new concept in […]

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News

FitFlop launches Superwomen campaign and exclusive promotion for affiliates

By Alex Roy | February 15, 2017

From high-achieving women who wear FitFlop™ on a regular basis to the millions of everyday women loyal to the brand, 2017 is the year FitFlop celebrates the lives and achievements […]

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Insights

Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics

By Daniel James | February 9, 2017

Jeff Ma, a member of the MIT Blackjack Team, gave a keynote at Symposium Scottsdale 2017 discussing the importance of data in marketing. Learn how data can help you make better […]

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Insights

Interview with Expert Brian Nickerson on the Power of Video Influencer Marketing

By Daniel James | February 8, 2017

In this interview we sat down with MagicLinks Founder and CEO Brian Nickerson to talk about video content in influencer marketing, the value video content can bring brands, and why […]

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Insights

Interview with an Influencer: The Bubbly Blonde on Becoming an Influencer

By Daniel James | January 31, 2017

In this Interview with an Influencer, we talk with influencer McKenna Wesley, founder of Bubbly Blonde, which offers fashion and lifestyle advice to followers. McKenna gave us insights on how she […]

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News

Q&A: 8 FTC Disclosure Answers for Affiliate Marketing Advertisers

By Rakuten Marketing | January 30, 2017

Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert […]

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