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The mThink Survey Is Now Open!

By Jamie Rademacher | August 9, 2017

The annual mThink survey is open and we need your vote! Last year, we were voted the #1 affiliate network for the 6th year in a row. We need your support again to […]

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Marketing Strategies

How to Prepare Your Platform For Mobile Marketing Success

By Daniel James | August 3, 2017

Mobile optimization is crucial to providing a great customer experience. Getting your site mobile optimized, however, may not be as easy as you think. This guide, recapped from Symposium New […]

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Insights

15 US Shopper Behaviors Every Marketer Needs to Know

By Daniel James | August 2, 2017

In our first edition of consumer behavior profiles, we take a look at what the US shopper likes, dislikes, values, and looks for from a brand when making a purchasing […]

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Marketing Strategies

9 Must-Know Answers to Holiday/Q4 Affiliate Marketing Questions

By Daniel James | August 1, 2017

Believe it or not, Q4 and the holiday shopping season is on the horizon, which means your marketing planning should already be getting started. To help you kick off your […]

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Marketing Strategies

Gen Z & Social Media: How Centennials Are Using Social Platforms

By Daniel James | July 20, 2017

Generation Z shoppers are starting to appear in the marketing landscape, and they’re using social media more prominently than other generations to help with their purchasing process.

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Insights

Publisher Spotlight: CRAZE

By Jamie Rademacher | July 17, 2017

Q: Tell us a little about CRAZE (SID: 3348009). A: Craze is a social shopping platform that has collaborated with Kim Kardashian and is expecting millions of downloads from her outreach, along […]

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News

Introducing Insights Wizard: Actionable Insights at the Click of a Button

By Daniel James | July 14, 2017

Find out what your data is telling you with the Insights Wizard, a new update on the Cadence attribution tool.

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Marketing Strategies

[Podcast] Back to School 2017 Trends, Tips, & Strategies

By Daniel James | July 11, 2017

In our inaugural Rakuten Marketing podcast episode, we tackled back to school marketing. Everything you’ll need to know to get started is here, from when the shopping period takes place […]

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Insights

Infographic: Back-to-School is Upon Us

By Jillian Adams | July 11, 2017

With July 4th come and gone, the back-to-school shopping season is upon us, and shoppers will soon start making their purchases. Check out the infographic below, showing last year’s peak […]

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News

Publisher Spotlight: Jewel

By Jamie Rademacher | July 10, 2017

Q: Tell us a little about Jewel (SID: 3384819). A: Jewel is a luxury cash-back site. By shopping on Jewel, customers earn cash back from luxury and premium brands. In addition, […]

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