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Insights

Network Trends: 2017 Father’s Day and Graduation Season Strategies!

By Daniel James | May 31, 2017

In this edition of Network Trends, we look at data-driven marketing strategies you can leverage in your affiliate program for graduation season and Father’s Day!

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News

Influencer Perspective into Influencer Marketing

By Jamie Rademacher | May 25, 2017

According to Nielsen, a staggering 92% of consumers would likely follow a recommendation of an influencer over a brand advertisement or celebrity endorser.

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Events

2017 Golden Link Award Finalists and Choice Awards!

By Jamie Rademacher | May 25, 2017

The 2017 Golden Link Awards are almost here! With a month until our award show we are excited to share with you the 2017 finalists and the opportunity to vote for […]

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News

Content vs. Clickbait: Facebook’s Clickbait Crackdown & How to Make Sure Your Content Stands Out

By Daniel James | May 23, 2017

Facebook is pushing back against clickbait with more targeted approaches. Ensure your content isn’t confused with clickbait in Facebook’s new initiative by learning what they’re changing and the best practices […]

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News

Introducing Our Brand Quality and Compliance Management Service

By Jamie Rademacher | May 18, 2017

Rakuten Affiliate Network has officially launched our Brand Quality and Regulatory Compliance service! This program is designed to help advertisers work more closely with publisher partners to identify any areas of reputational or legal […]

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News

Agency Spotlight: Eight Horses

By Jamie Rademacher | May 10, 2017

If you’ve attended any recent affiliate marketing event, you probably couldn’t avoid coming across a notable agency and one of their clients: Dorco. Chances are, you’ve already shaved at least […]

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Marketing Strategies

The Magnificent Six: Tips for Onboarding New Clients

By Teresa Davis | May 9, 2017

In this week’s search blog post, I provide a glimpse into six of the most important steps account managers should take to seamlessly onboard new clients. While this post may […]

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Insights

LOIT Sees 45% Digital Sales Growth with Affiliate À La Carte Marketing Services

By Alex Roy | May 8, 2017

Luxury lifestyle and fashion retailer, LOIT, turned to affiliate marketing with two goals in mind: increase sales and amplify brand recognition. LOIT looked to Rakuten Affiliate Network’s À La Carte […]

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Marketing Strategies

5 Myths About Millennial Shoppers

By Daniel James | May 4, 2017

Millennials are so diverse and complicated that one typical “millennial shopper” doesn’t exist. But, because millennials are so diverse, many myths are developed about this target demographic. This blog post […]

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News

Protecting Your Brand: Brand Safety, and the Display + Affiliate Marketing Solutions

By Daniel James | May 4, 2017

Amidst concern and controversy from Google/YouTube’s ad placements, many upset advertisers pulled ad dollars from fear for their brand safety. With advertisers looking to protect their brand image, there are […]

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