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Marketing Strategies

How the Starbucks Pumpkin Spice Latte Became a Fall Icon

By Daniel James | September 9, 2016

Despite living in the Midwest now, I was born and raised in Boston and consider myself a New Englander through-and-through. That means I have an affinity for seafood, think Tom […]

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Marketing Strategies

11 Fundamentals of Influencer Marketing

By Daniel James | September 7, 2016

Influencer marketing is quickly on the rise as one of the hottest trends in marketing and advertising today, and those in the affiliate channel already have a leg up in […]

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Marketing Strategies

6 Tips for Luxury Apparel Brands in Paid Search

By Amanda Kreighbaum | September 2, 2016

At Rakuten Marketing, we specialize in luxury apparel. We work with more fashion brands than you can shake a pointy-toe stiletto pump at, so we are happy to share a […]

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Insights

Industry Insights: How Influencer Marketing Won the Gold During the Olympics

By Daniel James | September 1, 2016

What does it take to earn a gold medal in marketing during the Olympics? Some might say paid advertising, others might argue that ambush marketing is an effective tactic. However, […]

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Insights

Publisher Network Trends: Thanksgiving, Black Friday, & Cyber Monday 2016 Strategies for Success

By Daniel James | August 31, 2016

Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this publisher edition of […]

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Insights

Advertiser Network Trends: Thanksgiving, Black Friday, & Cyber Monday 2016 Strategies for Success

By Daniel James | August 31, 2016

Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this advertiser edition of […]

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Marketing Strategies

Cheat Sheet: The One-Sheet Guide to Q4 Planning Resources & Strategies

By Daniel James | August 29, 2016

  In the time it takes to heat up leftovers in the microwave, you’ll have all the quick-tips, reports, and metrics needed to start outlining your Q4 planning.

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News

Publisher Spotlight: CUPONATION

By Jamie Rademacher | August 29, 2016

Q: Tell us a little about your company. A: Founded in 2012, CUPONATION (SID: 3146176) believes that saving money helps people get more out of life. Our mission is to collect all valid […]

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Events

Are You Joining? Experience 2016 Has Launched.

By Krystyna Lijek | August 24, 2016

Where does your ultimate marketing inspiration and strategy come from? It begins with Experience.

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Events

Holiday Survival Guide To Dominate Q4: Exclusive Webinar With Google

By Jessica Henry | August 23, 2016

It’s the happiest season of them all! Well, at least for marketers who have a comprehensive strategy in place to capitalize on shoppers. For those wondering what the most important […]

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