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International Performance Marketing Awards: Vote for Rakuten Marketing!

By Rakuten Marketing | September 25, 2018

We’re very proud to announce that we have been shortlisted for seven awards in this year’s International Performance Marketing Awards (IPMAs). Following on from the Performance Marketing Awards in April, […]

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Events

Digital Marketing Challenges, Brand Awareness and Authenticity: Interview with CEO & Founder of Spartan

By Alissa Nelson | September 20, 2018

At the Rakuten Marketing Experience event, we were able to interview CEO and Founder of Spartan, Joe De Sena. With his company Spartan, Joe has vast expertise with increasing brand […]

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Insights

Unwrapping the Holiday Shopper

By Jamie Rademacher | September 19, 2018

Did you know that 48% of shoppers around the globe have already started their 2018 gift shopping? We recently conducted research with over 6,000 consumers in eight markets across America, […]

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News

Shortlist Success for Rakuten Marketing at the International Performance Marketing Awards

By Alissa Nelson | September 17, 2018

Rakuten Marketing has been shortlisted for seven awards in this year’s International Performance Marketing Awards (IPMAs)! Following on from the Performance Marketing Awards in April, The IPMAs recognize the very […]

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Events

5 Key Premises for Winning in the Future Digital World: Stephan Zimmermann Keynote [Rakuten Optimism 2018]

By Daniel James | September 7, 2018

It’s an unusually cool Friday morning in San Francisco. Even without a cloud in the sky to block the September sun, I needed to make sure I didn’t forget a […]

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Insights

Trick-or-Treat! Halloween 2018 Shopping Trends for Digital Marketers

By Sarah Nelmes | September 5, 2018

Trick-or-treat! It’s that time of year, get ready for pumpkin spice everything. As the masses stock up on fall scented candles while consuming copious amounts of candy corn, it’s time […]

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Marketing Strategies

4 Holiday Shoppers You Should Get to Know

By Alissa Nelson | September 5, 2018

As the summer days start to end and the nice, cool weather approaches, many consumers begin to think about the holidays. Between scheduling the possible holiday vacation, planning different holiday […]

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Insights

[Podcast] Online Shopping Apparel Industry, Global Reach & Customer Experience: Interview with Stylight

By Alissa Nelson | August 29, 2018

“When you’re generating content, you have to be as authentic as possible and you have to develop your own voice…and that’s something Stylight definitely does.” DealMaker New York is an […]

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Insights

Effective Data Strategies, Data-Centric Tips, Improving Consumer Relationships and More: Interview with DMA’s Neil O’Keefe

By Alissa Nelson | August 23, 2018

Neil O’Keefe, SVP of Marketing and Content at Data Marketing Association, is a proven leader in the marketing industry. Through his executive positions, Neil has gained expertise in knowing how companies […]

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News

Learn More About Coupon Code Commissioning With Our Product Manager

By Jamie Rademacher | August 23, 2018

Coupon code commissioning allows advertisers to manage the commissioning rules for coupon and voucher codes that are circulated to their publisher partners. We sat down with our product manager, Kris […]

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