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Events

Nominations For The 2018 Golden Link Awards Are Now Open!

By Jamie Rademacher | April 12, 2018

It’s that time of year again to submit your nominations for the Golden Link Awards! Help us honor the best of the best in affiliate marketing! The Rakuten Marketing Golden […]

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Marketing Strategies

Enhancing Your Financial Marketing Strategies for Gen Z & Millennials

By Daniel James | April 11, 2018

Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials’ evolving their needs. Both require a clear understanding of what these […]

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Events

How to Convince Your Boss to Send You to DealMaker New York

By Krystyna Lijek | April 6, 2018

Be sure to attend DealMaker New York; an event full of networking, content and business opportunities.

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Marketing Strategies

6 Digital Marketing Tips and Strategies for Q2, 2018

By Daniel James | April 5, 2018

Q2 is here, and marketers need to be more prepared than ever to balance the upcoming holidays, rising digital marketing trends, and preparations for Q3 and Q4.

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Insights

Whitepaper: Defining the GDPR Impact on Digital Advertising

By Alissa Nelson | April 3, 2018

Be sure to download the first Rakuten Marketing GDPR Whitepaper reviewing U.S. compliance framework for the General Data Protection Regulation.

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Insights

GDPR Consumer Study: What Do Customers Want to Hear Before Consenting?

By Daniel James | April 3, 2018

GDPR is less than two months away, and digital advertisers must ask themselves not only how they can be GDPR-compliant, but how they can continue to provide an excellent digital […]

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Insights

Myth Busting; The Death of the Marketing All-Rounder

By Rakuten Marketing | April 3, 2018

To mark the launch of Rakuten Marketing’s latest global research report ‘What Marketers Want; five strategic opportunities for 2018’, we caught up with Alison O’Leary, founder at Live True Career & Life […]

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Insights

[Podcast] Ad Fraud, AI, VR and More: An Interview with Neal Richter

By Daniel James | April 2, 2018

We sat down with industry leaders in digital advertising during DealMaker Scottsdale this past January, and now we’re sharing these interviews in our latest series on the Rakuten Marketing Radio […]

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Marketing Strategies

Publisher Spotlight: iConsumer

By Jamie Rademacher | April 2, 2018

Q: Tell us a little about iConsumer. A: iConsumer (SID 9020) is changing the face of Wall Street by making every customer a shareholder and every shareholder a customer. It’s a […]

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News

Service Update: Rakuten PopShops to Retire, June 29, 2018

By Daniel James | March 30, 2018

Rakuten PopShops, a network agnostic product feed and coupon aggregator service for Publishers, will retire on Friday, June 29, 2018.

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