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Rent the Runway Founder Jennifer Fleiss to be an Optimism 2019 Keynote

By Matt Lindner | August 27, 2019

Jennifer Fleiss made a name for herself by getting women around the world to Rent the Runway – but she promises she’ll let you keep all the knowledge she’ll be […]

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News

Customize Commission Rules with Dynamic Commissioning

By Jamie Rademacher | August 21, 2019

Dynamic Commissioning, now officially out of Beta, allows advertisers to offer variable commissioning rates across a variety of data fields such as product category or customer status. We sat down […]

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News

Marie Kondo will Headline Rakuten Optimism 2019

By Matt Lindner | August 21, 2019

Few things in life are guaranteed to spark joy the way that Rakuten Optimism will this year. Bestselling author and tidying expert Marie Kondo will headline Optimism, which will be […]

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Insights

Ask the Expert: Data-Driven Campaign Optimization

By Rakuten Marketing | August 20, 2019

To help brands discover ways they can improve their digital performance, we spoke to an expert within the industry. Alex Comisky, a Rakuten Marketing program manager on the Campaign Optimization […]

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News

Rakuten Receives the Spartan Spirit Award

By Matt Lindner | August 19, 2019

Building a successful global business requires many of the traits needed to take on a Spartan Race: the grit to focus on long and short-term goals, determination to finish what […]

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News

Finding the Right Customers for Branded and Specialty Credit Cards

By Alissa Degreef | August 16, 2019

For all businesses, gaining quality leads that turn into lifetime customers is the most essential part of creating a successful business. Each type of business defines what a quality lead […]

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News

Rakuten Marketing continues to earn high profile recognition for its innovative marketing solutions

By Matt Lindner | August 12, 2019

Rakuten Marketing’s innovative marketing solutions continue to rack up high profile recognition within the digital marketing industry. Rakuten Marketing Account Manager Joseph Hazen was named to the shortlist for Best […]

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Insights

High School and College Back-to-School Shopper Profiles

By Alissa Degreef | August 5, 2019

With back-to-school right around the corner, it is important for brands to not only secure the top placements for their promotions, but to also understand when their consumers will shop, […]

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News

Brands Spent Over $6B on Affiliate in 2018

By Nicole Pace | August 1, 2019

It’s official –  the first-ever, industry-wide study on the US performance marketing industry with collaboration from 8 networks reveals that US spend on the channel in 2018 was over $6B. […]

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News

Tax free holidays can help retailers reach more back-to-school shoppers

By Matt Lindner | July 29, 2019

Brands, it’s time to pick up your pencils and take notes, because we have a quick lesson for you on how tax free holidays will help you reach more back […]

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