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Rakuten Marketing Blog
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News

Stuart Simms Appointed Rakuten Marketing CEO

By Alissa Nelson | August 9, 2018

Our most recent President, Stuart Simms, has now been appointed as the Rakuten Marketing Chief Executive Officer. We couldn’t be more ecstatic to be having such an innovative, thoughtful retail […]

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Insights

Back-to-School Vertical Trends Every Marketer Should Know

By Alissa Nelson | August 8, 2018

The back-to-school season has already begun but there are still two full months of shopping to prepare for. From basic school essentials like pens, pencils and backpacks to shopping for […]

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Marketing Strategies

How to Win Over Back-to-College Shoppers

By Daniel James | August 8, 2018

In a recent survey on eMarketer, it was discovered that 75% of back-to-college shoppers won’t start their college shopping until at least a month before school starts, and 34% wait […]

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Marketing Strategies

7 Back-to-School Marketing Tips for Influencers and Content Marketers

By Daniel James | August 6, 2018

Back-to-school season is in full swing. From backpacks and notebooks to laptops and beauty products, there’s no shortage of needed school essentials. This time of the year is especially critical, […]

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Events

Expert Insights from DealMaker New York

By Alissa Nelson | August 6, 2018

As an attendee of DealMaker New York, there was a lot of informative sessions packed into one very busy day. Between networking and attending hours-worth of industry insights, it’s difficult […]

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Events

Experiences of a First-Time DealMaker Attendee

By Alissa Nelson | August 1, 2018

As a bit of a newer employee in not only my company but the marketing industry in general, I was nervous yet excited to attend my very first Rakuten Marketing […]

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Insights

Video Content Marketing in 2018

By Sarah Nelmes | July 24, 2018

Video content is here to stay, and Sarah Nelmes of Rakuten Marketing takes an in-depth look at what that means for marketers both today and in the future. Video content […]

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News

Affiliate Advertiser Spotlight: Calvin Klein

By Daniel James | July 24, 2018

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Calvin Klein, a fashion house offering modern and sophisticated clothes and accessories for men and women.  […]

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News

Announcing Rakuten Marketing Prospecting

By Daniel James | July 24, 2018

For today’s digital marketers, finding the “right” customers is as critical as it is challenging. The “right” customers are more than the loyal shoppers who repeat purchases. These are consumers […]

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Insights

9 Most-Discussed Influencer Marketing Trends in 2018 (and What They Mean Going Forward)

By Daniel James | July 9, 2018

9 Influencer Marketing Trends Every Marketer Needs to Know in 2018 (and Beyond) The discussion around influencer marketing trends is as wide as it is deep, and with good reason. […]

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