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[Podcast] Card-Linked Offers, Online-to-Offline & Omnichannel: Interview with Bree McNeal
“If there’s one word I can use to describe DealMaker New York, it’s energy.” It’s an early, rainy morning in Brooklyn when I first arrive at the Marriott at the […]Read More
Prime Day 2018: What Did Marketers Learn? What Does it Mean?
Prime Day 2018 is officially in the books, and based on the continued popularity this new shopping event is here to stay. Marketers have been employing several strategies to compete […]Read More
Your Mobile SDK & App Tracking Questions, Answered
Rakuten Marketing offers mobile app tracking capabilities allow advertisers to track mobile app installations and in-app conversions using our proprietary SDK or through third-party SDK platforms. We sat down with […]Read More
Back-to-School Vertical Trends Every Marketer Should Know
The back-to-school season has already begun but there are still two full months of shopping to prepare for. From basic school essentials like pens, pencils and backpacks to shopping for […]Read More
7 Back-to-School Marketing Tips for Influencers and Content Marketers
Back-to-school season is in full swing. From backpacks and notebooks to laptops and beauty products, there’s no shortage of needed school essentials. This time of the year is especially critical, […]Read More