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Publisher Spotlight: BorderX Lab

By Rakuten Marketing | April 22, 2019

Another great publisher has joined the Rakuten Marketing’s affiliate network! We welcome BorderX Lab to the network and hope others in the network can find out more about the brand […]

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Events

Registration is Now Open for DealMaker New York 2019

By Rakuten Marketing | April 17, 2019

On Tuesday, June 11th to Wednesday, June 12th DealMaker New York will be returning to the New York Marriott at the Brooklyn Bride. We are expecting over 1,000 performance marketers […]

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Insights

How Cross-Channel Marketing Strategies Increase Digital Performance

By Alissa Degreef | April 17, 2019

The advertising world is an ever-changing, complex industry, and marketers today must understand the benefits of diversifying marketing efforts. From influencer marketing to display, affiliate and paid search, it can […]

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News

Publisher Spotlight: NMPi

By Jamie Rademacher | April 15, 2019

Q: Tell us a little about NMPi. A: NMPi (SID: 1452954) is an international digital marketing agency, and we’re so confident in our ability to deliver results for our clients, […]

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Events

Marketing Strategies and Insights from Industry Experts: DealMaker Scottsdale’s Keynote Roundups

By Alissa Degreef | March 25, 2019

Rakuten Marketing’s 2019 DealMaker Scottsdale event brought in some incredible speakers with amazing insights. The audience left the Scottsdale audience with new, thoughtful strategies that would enhance their personal and […]

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Insights

Rakuten Marketing 2019 Influencer Marketing Global Survey

By Alissa Degreef | March 14, 2019

Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically grown audience from an influencer partner, […]

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Events

International Women’s Day: An Interview with Laurie Shakur

By Rakuten Marketing | March 8, 2019

On March 8th we celebrate International Women’s Day, a day to reflect on how far we have come and how far we still have to go in achieving gender equality. […]

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News

Navigating Tracking Prevention Technologies

By Rhiannon Farrar | February 20, 2019

Last year, Apple introduced its Intelligent Tracking Prevention (ITP), limiting the ability to track a consumer from an advertiser or publisher’s website, beyond the initial 24-hour period. Now, Firefox is […]

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Events

Spartan and Microsoft to Keynote at DealMaker Scottsdale 2019

By Alissa Degreef | February 6, 2019

Build resiliency by turning obstacles into opportunities! The keynote speakers for DealMaker Scottsdale have been announced and Rakuten Marketing brings Spartan and Microsoft to the stage. Spartan CEO, Joe De […]

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Marketing Strategies

Luxury Shoppers are Evolving, and Luxury Brands Must Evolve With Them

By Daniel James | January 29, 2019

Luxury shoppers are evolving, and luxury brands must evolve with them. As a new generation of shoppers (Gen Z) continues to shop luxury brands, and many global shoppers will look […]

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