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Insights

Effective Data Strategies, Data-Centric Tips, Improving Consumer Relationships and More: Interview with DMA’s Neil O’Keefe

By Alissa Degreef | August 23, 2018

Effective data strategies are a critical part in truly understanding consumer shopping behavior. Neil O’Keefe, SVP of Marketing and Content at Data Marketing Association, is a proven leader in the marketing […]

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News

Learn More About Coupon Code Commissioning With Our Product Manager

By Jamie Rademacher | August 23, 2018

Coupon code commissioning allows advertisers to manage the commissioning rules for coupon and voucher codes that are circulated to their publisher partners. We sat down with our product manager, Kris […]

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Insights

[Podcast] Card-Linked Offers, Online-to-Offline & Omnichannel: Interview with Bree McNeal

By Daniel James | August 22, 2018

“If there’s one word I can use to describe DealMaker New York, it’s energy.” It’s an early, rainy morning in Brooklyn when I first arrive at the Marriott at the […]

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News

The Annual mThink Survey is Now Open!

By Jamie Rademacher | August 16, 2018

It’s officially mThink survey time! Last year, we were voted the #1 affiliate network for the 7th year in a row thanks to you, our advertisers, publishers and agencies. This […]

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Insights

Prime Day 2018: What Did Marketers Learn? What Does it Mean?

By Daniel James | August 15, 2018

Prime Day 2018 is officially in the books, and based on the continued popularity this new shopping event is here to stay. Marketers have been employing several strategies to compete […]

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News

Your Mobile SDK & App Tracking Questions, Answered

By Jamie Rademacher | August 14, 2018

Rakuten Marketing offers mobile app tracking capabilities allow advertisers to track mobile app installations and in-app conversions using our proprietary SDK or through third-party SDK platforms. We sat down with […]

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News

Stuart Simms Appointed Rakuten Marketing CEO

By Alissa Degreef | August 9, 2018

Our most recent President, Stuart Simms, has now been appointed as the Rakuten Marketing Chief Executive Officer. We couldn’t be more ecstatic to be having such an innovative, thoughtful retail […]

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Insights

Back-to-School Vertical Trends Every Marketer Should Know

By Alissa Degreef | August 8, 2018

The back-to-school season has already begun but there are still two full months of shopping to prepare for. From basic school essentials like pens, pencils and backpacks to shopping for […]

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Marketing Strategies

How to Win Over Back-to-College Shoppers

By Daniel James | August 8, 2018

In a recent survey on eMarketer, it was discovered that 75% of back-to-college shoppers won’t start their college shopping until at least a month before school starts, and 34% wait […]

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Marketing Strategies

7 Back-to-School Marketing Tips for Influencers and Content Marketers

By Daniel James | August 6, 2018

Back-to-school season is in full swing. From backpacks and notebooks to laptops and beauty products, there’s no shortage of needed school essentials. This time of the year is especially critical, […]

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