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Publisher Partner Spotlight: CouponCause

By Rakuten Marketing | November 5, 2018

Q: Tell us a little about CouponCause. A: CouponCause (SID: 3087095) launched in 2013 and quickly became a Platinum Publisher in the Rakuten Marketing Affiliate Network. We host offers from […]

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Insights

Singles’ Day 2018: Everything US Marketers Need to Know

By Sarah Nelmes | November 2, 2018

Singles’ Day 2018 Donna Meagle knows how to live the high life in Parks & Recreation when she and Tom Haverford plan their epic annual Treat Yo’ Self shopping excursion. […]

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News

Navigating the 2018 Holiday Consumer Shopping Calendar

By Rakuten Marketing | October 29, 2018

Through global consumer surveys and internal data collected from our Search, Affiliate and Display channels, Rakuten Marketing has developed a holiday infographic roadmap. This infographic revealed some of the trends […]

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Insights

Multichannel Marketing, Consumer Demand and Personalization: Interview with GameStop

By Rakuten Marketing | October 25, 2018

At our recent DealMaker New York event that took place in June, we were able to sync up with a vast group of intellectual, experienced individuals to give insight on […]

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Marketing Strategies

6 Holiday Marketing Tips to Maximizing a Small Holiday Budget

By Rakuten Marketing | October 22, 2018

Whether your holiday budget is big or small, it’s important to capitalize on the potential success one can have from search marketing in Q4. Typically, advertisers invest the most into […]

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Marketing Strategies

Making the Most of Your Multichannel Marketing Holiday Strategies

By Rakuten Marketing | October 22, 2018

The time is now: it’s officially Q4 and it’s time to plan, strategize and finalize holiday planning across all marketing channels. Now more than ever is a crucial time for […]

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News

Publisher Spotlight: Drop

By Rakuten Marketing | October 22, 2018

Q: Tell us a little about Drop. A: Drop (SID: 3407129) is the millennial rewards app that provides personalized offers to its over 2.1 million members based on their demographics […]

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News

Publisher Spotlight: Global Savings Group

By Rakuten Marketing | October 18, 2018

Q: Tell us a little about Global Savings Group. A: Global Savings Group (GSG) (SID: 3262268) is a PubTech platform for commerce content operating 100+ digital assets with the world’s […]

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Insights

Holiday Infographic: Navigating the 2018 Holiday Roadmap

 

By Alissa Degreef | October 10, 2018

Brands’ holiday marketing strategies should be well on their way since there are many consumers who have already begun their shopping! Beginning with Halloween, we want to equip brands with […]

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Marketing Strategies

Provide Affinity for Your Customers and Wield Loyalty for Your Brand

By Alissa Degreef | October 10, 2018

In developing and creating a brand for your company, there are many steps one should take. Careful consideration around what you want your brand to be, say and represent and […]

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