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Insights

Network Trends: Mother’s Day Insights for Dad’s and Grad’s Marketing Strategies

By Alissa Degreef | June 7, 2018

In this edition of Network Trends, we look at trends and successful marketing strategies from Mother’s Day to help prepare for the Dad’s and Grad’s selling season.

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Marketing Strategies

The Problematic Awareness Gap Consumers Face in Loyalty Programs (And How to Fix It)

By Daniel James | June 6, 2018

Loyalty programs are a tremendous benefit to building and maintaining customer relationships with brands and publishers alike. These programs help provide insights into customer preferences and behaviors, can increase customer […]

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Insights

[Whitepaper] Understanding and Responding to Data Breaches Under GDPR

By Daniel James | May 31, 2018

GDPR is here, and organizations need to know how to respond to the threat of data breaches. Learn how to be prepared should you experience a data breach in this […]

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Events

[Podcast] Interview with Rakuten Marketing President Stuart Simms at DealMaker Scottsdale

By Daniel James | May 30, 2018

In our latest Rakuten Marketing Radio marketing podcast episode, we sat down with Stuart Simms at DealMaker Scottsdale to discuss omnichannel marketing, consumer behavior, and more. 

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Events

2018 Golden Link Award Finalists and Choice Awards

By Jamie Rademacher | May 29, 2018

The 2018 Golden Link Awards are just around the corner and we wanted to extend a big congratulations to all our finalists this year! The award show will be held […]

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News

Rakuten Marketing Launches New CMP to Gain Uniform Signal for Consumer Consent under GDPR

By Alissa Degreef | May 24, 2018

Rakuten Marketing has released its consumer management platform to help advertisers, publishers and brands achieve a uniform consent signal to gather and process consumer data. 

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News

Á La Carte Marketing Service (AMS) Update

By Alex Roy | May 24, 2018

Announcing Á La Carte Marketing Service (AMS)  for Publishers! We are excited to announce À la Carte Marketing Services (AMS) for publishers! The AMS team’s primary mission is to create new partnerships […]

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News

Publisher Spotlight: Promocodes.com

By Jamie Rademacher | May 18, 2018

Q: Tell us a little about Promocodes.com. A: Promocodes.com (SID: 2175421) is a leading consumer savings resource for online shoppers and is committed to providing accurate and up-to-the-minute deal information. Every coupon code […]

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Events

Join us on September 7th for Rakuten Optimism!

By Krystyna Lijek | May 17, 2018

Have you heard? Rakuten just launched registration for Rakuten Optimism, a new, exclusive and inspiring one-day event happening September 7th, 2018!

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Marketing Strategies

3 Back to School 2017 Trends for Marketers to Leverage in 2018

By Daniel James | May 15, 2018

Back to school marketing is being planned by marketers from all industries, and what better way to plan than look at some of the season-defining trends from last year’s back […]

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