Our 19th annual DealMaker USA Golden Link Awards were held in Austin, Texas on June 27th 2022. Hosted by comedian Atsuko Okatsuka, the event brought together some of the best and brightest in the performance marketing industry to celebrate collaboration, creativity and innovative partnerships! A huge congratulations to all of our winners and we wish […]

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades.

Our 2022 USA DealMaker is being held this year in Austin, Texas (if you don’t know, now you know)! Make sure to register to get in on all the networking, learning, and fun!

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising.

Rakuten Advertising had the honor of sitting down with the founder of Budget Savvy Bride, Jessica Bishop. Read more on how she built her exciting brand!

We are honored to announce the 2022 Golden Link Award finalists!

With the pandemic accelerating interest in online banking, brands in the financial services industry are spending more on digital advertising than ever.

Summers fly by, that’s no question, but with the huge number of graduation ceremonies, parties, and the eventual back-to-school panic, they can fly by even quicker.

DealMaker USA 2022 is back in person and better than ever. This year’s DealMaker USA will feature Radha Agrawal as the keynote speaker. She will be presenting on community and the work that she has done to foster it wherever she goes.

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.

Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki.

As the financial space continues to evolve with the rise of fintech and neobanking, brands are constantly on the lookout for more innovative ways to reach their customers.